The Online Copywriter's Handbook : Everything You Need to

The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells Good start for any copy writers wannabe. Focused strategies for writing hard hitting, results based Web copyThe Web is a fascinating and boundaryless marketing medium and, like any new sales frontier, it has its own set of rules and attitudes for writing successful advertising, marketing, and sales copy The Online Copywriter s Handbook is a clear, practical, and authoritative guide to key differences between writing for the Internet and writing for print It covers general fundamentals of writing effective Web copy plus specific Web copywriting tasks from websites and home pages to Internet direct mail, banner ads, and.Numerous innovations and benefits include Appendixes of helpful websites and other resources Time tested fundamentals of writing effective copy Guidelines for E zines and Web based documents

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