The Field Study Handbook Kindle Ú The Field Epub /

The Field Study Handbook The how to, why to guide to running international field research to inform and inspire product, brand, strategy, policy and communications Praise for the Handbook The canonical classic reference for cross cultural research The crisp design and typography shine in timeless elegance Kevin Kelly, Author, The Inevitable


10 thoughts on “The Field Study Handbook

  1. says:

    A little background, I ve been doing user research and user centered design as a core of other things I do for about 20 years I have also been following Jan Chipchase s work for around 10 years orand I am a fan of it The price is steep, but it may be one of the most well rounded books I ve run across It has breadth with decent depth and covers a lot of


  2. says:

    The Field Study Handbook is ostensibly a guide to running qualitative research in unfamiliar cultures It walks the reader through the entire process of defining the scope of the research, pitching to clients, building a team, recruiting participants, research methods, analysis and synthesis methods, reporting, and how to stay sane throughout the process


  3. says:

    Never imagined I would be reading such a thick 524 page book, cover to cover unaided by an audiobook It was a delightful journey The idea of eating an elephant one bite at a time manifested while I turn the last page after reflecting forward It took me about a month of reading with a total quantified 40 hours averaging 1.5 hours a day I guess 30% of that


  4. says:

    A unique reference extremely valuable I would think for those specialized researchers who have reason to apply its methods, but an interesting read in any event The closest book that I can recall reading was Hinton s Understanding Context, similarly far ranging overesoteric design considerations and also highly recommended.


Leave a Reply

Your email address will not be published. Required fields are marked *

Back To Top